Qualitative Methods

A Variety of Approaches. Expert Implementation. Peace of Mind.

Whether it’s online ethnography, social media analysis, or mobile research, we value the exploration of new methods and, as a part of the 20|20 Research family,  have a variety of innovative approaches at our disposal. If there’s a resource that has the potential to help our clients better understand their market, we are out in front, using new technology, assessing our findings, and implementing best practices to ensure the best results, every time.

And don’t think we neglect the tried and true, traditional methods such as focus groups and IDIs. We bring innovative projective exercises, creative homework assignments, and above all moderating excellence to each and every project. What do you get from our diligence and dedication? Peace of mind.

“I have used Doyle Research on numerous occasions, and have found the team to be knowledgeable, creative in recommending solutions for qualitative that works, able to turn on a dime when we needed it. We’ve had solid results and some highly insightful analysis that opened business partner eyes to some things they didn’t know but needed to.”

Consumer Insights | DeVry University

Read all testimonials ⟶