Geo-Location Technology + Qualitative Insights = Geo-Stories℠

From the desk of Carolyn Jillson

It appears that Spring is finally here!  The Water Taxi  is back  in business on the Chicago River, and chairs have reappeared on the rooftop deck of our office building.  We at Doyle Research are particularly energized by some exciting new product offerings that provide new ways to achieve qualitative insights.

We have used evolving smartphone technology to create Geo-Stories℠, a new product that allows you to find your customers at the moment of product experience (grocery store, c-store, car dealership, QSR, movie theater, etc.)  and interview them on the spot.   Essentially, Geo-Stories℠ are natural intercepts with benefits:   they are less intrusive,  capable of collecting multi-media inputs and allow the researchers to bounce around the country in moments.  Check out a case study:

Looking for the why’s of In Home Usage Testing? As a complement to the traditional quantitative IHUT, we have also launched IHUTnographies℠. These in-depth virtual interviews allow you to watch consumers experience a product from shelf to trial to use in their own home. Using a mix of video journaling, webcam interviews and bulletin boards, we have tested new foods, kitchen products, and in-store services. The feedback is rich and insightful and, in several recent cases, has caused the client to redirect their energies to focus on a problem they did not know they had.

Finally, We hope to see you at the Market Research in the Mobile World MRMW conference in Chicago May 27-30, 2014.  If you plan on attending, make sure to check out Kathy Doyle’s session on our newest mobile method, Geo-Storiessm

Kathy will also be presenting “Geo-Storiessm : The Real Deal” at the Insight Innovation Exchange IIeX in Atlanta June 16-18, 2014