Case Studies

Individual Depth Interview

The maker of a facial filler product wanted to gain insights into women’s consideration journey toward treatment with the business goal of increasing sales and maintaining its leadership in the dermal treatment industry.  Thirty-six depth interviews were conducted in several markets among women age 35 – 54, who represented a mix in terms of users of the client’s product, users of a competitor’s product and non-users of the product. The interviews focused on uncovering deep-seated emotional drivers related to aging and appearance. The research identified factors and influences that inhibited the decision to move forward with treatment and determined the type of language that would resonate with the target audience and encourages them to take action.

In-Store Interviews
Kids and Teens