New Qualitative Methods
2014 was an innovative year at Doyle Research Associates. We continue to find and refine effective ways to use the latest technologies to enhance qualitative research methods.
- We launched a new product called Geo-Stories,℠ real-time geo-validated phone interviews conducted at the moment of product experience. In 2014 we intercepted and talked to people as they shopped at convenience stores, grocery stores, and even car dealerships!
- We devised a strategic framework showing how qualitative research adds value throughout each stage of the product lifecycle. Check it out here.
- Ever wanted to see exactly what your customers see? Try video glasses. These glasses take shopper insights to a whole new level, as this video clip illustrates.
Here are some apps that we have discovered in the past year:
- There are some good apps to help participants create collages, like Moldiv with many visually interesting layouts; and to organize photos like Mosaik and Skitch by Evernote that allows participants to mark-up and annotate PDF images.
- For the travelers and road warriors out there, check out Waze. It is a map with crowdsourcing or “real-time help from other drivers.” The app will reroute you around construction, alert you of accidents, police on highways and vehicles stopped on the side of the road, as reported by other users.
- TweetDeck makes using the fire hose that is Twitter more informative and manageable by organizing followees into categories of interest.
- Doyle Research will be presenting “Fire the Moderator! Why You Don’t Have to be There“ at The Quirk’s Event on February 23-24, 2015 in Brooklyn, NY. We hope to see you there!