Mindy Predovic, Partner Research Strategist
Mindy is a Qualitative Research Consultant based in the Chicago area. Mindy puts her strategic thinking and creative skills to work for clients in a variety of industries. Her professionalism and knowledge give her credibility with B2B audiences, while her calm and comfortable nature puts consumers at ease. She draws from her 20+ years of experience with a variety of qualitative methods (mobile, ethnographic, traditional, online) to create customized research solutions for each project objective.
Prior to starting her own business, Pipeline Research, Inc., Mindy worked at marketing research and consulting firms such as the Boston Consulting Group, Millward Brown, and Doyle Research Associates. She has been and continues to be a pioneer in the newest qualitative research methods such as mobile ethnography.
Mindy is a regular Guest Lecturer at Kellogg Business School at Northwestern University. She has also served as Co-Chair of the Chicago Chapter of the Qualitative Research Consultants Association (QRCA). She has presented at marketing conferences given by The Institute for International Research and Teen Power, and has written for Quirks and Marketing News. In addition to her formal education, she trained to be a moderator at the RIVA Moderator Training Institute in Bethesda, MD.