Lean Communities: Agility + Strategic Insights

Our friends at 20|20 Research recently introduced a new solution, Lean Communities. With a Lean Community, your panel grows over time, through the research you’re already doing – so you can avoid the costly up-front and high fixed expenses of a traditional research community while still gaining consistent access to the consumer narratives and strategic insights that matter most.

Engaging a right-sized group of respondents allows for a clearer understanding of how attitudes, behaviors and preferences evolve with time, helping you stay one step ahead.

Here’s a closer look at some of the common research needs this approach can help you address.

  • Gain an in-depth understanding of the current customer experience or product trial/usage and potential pain points
  • Collect user experiences across the entire journey
  • Allow recurring or ad hoc testing of future initiatives/prototypes (e.g. a/b testing) with a consistent target group
  • Gather insights about current process flows 
  • Obtain an in-depth understanding of attitudes and usage behaviors
  • Identify emerging trends before they hit the mainstream

If you’d like to talk about how a Lean Community can help you achieve your business objectives, simply contact us.   We’re always happy to chat!