Hybrid Qual/Quant Research

Mixing It Up:  Blending methods to uncover deeper context and gain agile outcomes

Any survey can now be combined with qualitative feedback via video open-ends embedded into a survey; or via qualitative intercepts – where a select number of respondents (based on their survey responses) are asked to participate in follow up qualitative interviews, usually via webcam or text-based chat, to expand upon the learning from the survey and address the “why’s” behind their responses.

“What continues to amaze me is that you were able to uncover issues we never anticipated and would have ignored in the quantitative portion had it not been for your keen observations. Hands down work working with the team at Doyle Research yielded the best research project I’ve worked on and I plan on working with them in the future!”

Senior Marketing Manager | DrivingSales

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