About Us

We love what we do, and it shows

We specialize exclusively in qualitative research and ideation and make it our business to continually learn and innovate, both on our own and as part of the 20|20 Research family. While young at heart, each of our researchers has years of market research experience, including stints on the client and agency sides. And we all play an active role in the industry, with members of our team on the speaking circuit, lecturing at local universities, and in positions with the Qualitative Research Consultants’ Association (QRCA).

Meet Our Team

Carole Schmidt

Vice President, Senior Qualitative Research Strategist

Christine Efken

Senior Qualitative Research Strategist

Jo-Ann Ryan

Partner Research Strategist

Susan Sweet

Partner Research Strategist

Mindy Predovic

Partner Research Strategist

Colleen Kollman

Partner Research Strategist

Tom McGee

Partner Research Strategist

“Doyle’s qualitative researchers are highly qualified and very knowledgeable. It was a pleasure working with them on complex projects. I could count on my clients being very satisfied with the results, and the partnership worked seamlessly.”

Operations Director | Smith Dahmer

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