Method Description: StreetTalk℠ is a self-ethnographic method that leverages mobile devices to capture consumer feedback as they interact with a product, service, or experience. Using their mobile devices, participants text, email, photograph or call in and leave an extended voicemail message that captures situation triggers, thoughts, feelings, points of pain, or reactions to the products and environment as they happen. After the experience, Doyle research experts follow up with respondents for probing and clarification, and media and transcripts are analyzed for insights.
- In the supermarket, reacting to a product at the shelf
- In the car, deciding where to go for lunch and why
- At the drugstore, explaining why an OTC medication brand was selected
The Doyle Difference
Doyle Research has extensive expertise conducting mobile research. We have the depth and breadth of experience to design hassle-free mobile assignments that are easily understood by respondents and yield penetrating insights.
“ You did a wonderful job managing the project, moderating the interviews, and turning around the topline so quickly! The team is definitely sold on the benefits of online qualitative! “
Shopper Insights Manager | General Mills