Specialty Services

To maximize the value of our clients’ research dollars, we have tapped our collective expertise to bring you qualitative market research services that go beyond traditional methods. In addition to custom consulting, we offer ways to...

• Maximize the value of the research you’ve just completed
• Fill your pipeline with new products, services and business opportunities
• Offer a fresh perspective on the research you already have
• Use social media as a game-changing research and discovery tool

MineSights^sm: Qualitative Meta-Analysis

What valuable ideas lie waiting to be uncovered in reports you’ve filed away? Open up those buried files and let Doyle shine new light on your old research. 

SiMMR^sm: Social Media Analysis

SiMMR is the intersection where Social Media and Market Research meet.  Social media is a vast and untapped source of qualitative data, albeit on a quantitative scale.  The power of the individual, as a key influencer, in Social Media must be understood and analyzed (allowed to simmer) within qualitative MR because of its integral part in the makeup and definition of Social Media.  Social Media is user generated, powered, and controlled.  To get to the data, you must first understand the user.

Team Navigation®: A post research work session.

The Team Navigation® process takes the valuable insights you get from research or idea generation and applies them to the objectives at hand—quickly, effectively, on the spot.

Research with Kids and Teens

The best way to get kids’ perspectives is to ask them, listen to what they say, and observe what they do.  And nobody does that better than Doyle.  From their point of view.

Idea Generation

Creativity with anyone, anywhere. We will work with your team, adult consumers, or kids (using our proprietary kideation® process) to expand your vision and develop ideas you can use to fill your pipeline.

Hispanic Research

A world of Doyle services, with a new accent.

If we’ve learned one thing from our business experience it’s that there is no single “Hispanic market”.   Hispanic consumers may share a language—more or less—but they are by no means a monolithic group, and marketing to them is not simply a matter of translation.