Online Qualitative Research

Doyle was one of the original entrants to the now burgeoning world of online qualitative, and we’re part of 20|20 Research, the company that pioneered the technology and supporting services.  Fifteen years after using our first bulletin board, we remain forward thinking, continuously launching and employing new methods. Online qualitative is more a venue than a method, as many qualitative methods can be conducted online or, increasingly, via mobile devices.  Online approaches can be real time, such as webcam focus groups and IDIs, or asynchronous, such as bulletin boards.  Online research conducted over time often includes individual activities as well as group conversations, and yields nuanced, rich feedback unlimited by the “talk time” constraints of a real time session.  Additional advantages to online qualitative include greater respondent candor and convenience and geographic specificity – studies can be local, national, or even international, with no travel needed.

Webcam Communication Checks

Webcam Focus Groups

Webcam Interviews

Bulletin Board Groups

Short Term Communities


“You did a wonderful job managing the project, moderating the interviews, and turning around the topline so quickly!  The team is definitely sold on the benefits of online qualitative!“

 Shopper Insights Manager | General Mills

Chicago Qualitative Research

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