In Person Qualitative Research

Traditional research, with the Doyle difference.

Focus groups… in-depth interviews… mini-groups… dyads and triads… decision pairs.

Whether you are doing research with consumers or business-to-business, Doyle brings power and dimension to traditional, in-person research, using tools and techniques developed over 25 years and thousands of studies.

What’s the difference?

Thoughtful design.

We ask the right questions, listen to your needs, and then customize a study design to meet your research objectives and budget.

Richer insights.

With tools like thought-provoking homework assignments and projective techniques, we jump-start focus groups and generate deeper discussions. And with unique visual packaging of your research findings, we can help support learning and continued utilization of the findings within your organization.

Smarter business decisions.

Once your research is complete, we can help you translate the voice of the customer into meaningful insight using our proprietary Team Navigation ® work session.

In-person qualitative: It’s “traditional” research with the Doyle difference.