Idea Generation

Services

Researcher's Guide to Using Mobile Qualitative

Idea Generation

Creativity with anyone, anywhere. We will work with your team, adult consumers, or kids (using our proprietary kideation® process) to expand your vision and develop ideas you can use to fill your pipeline.

“Nothing is more dangerous  than an idea when it is the only one you have.”
- Emile Chartier

Idea generation helps you fill the pipeline:

  •     Develop new products, services and business opportunities
  •     Extend or enhance a brand or product line
  •     Create new packaging, advertising, and promotions

Four steps to great ideas

  •     Selection: Using proprietary screening questions, we identify terrific people—adults or kids—for your ideation team
  •     Motivation: Mind-expanding exercises that utilize different learning styles open the gates to creative thinking
  •     Navigation: Using our Team Navigation ® process, we channel that creativity into usable ideas and next steps
  •     Results: You get the outcomes you need—from an inventory of workable ideas to test-ready concepts.

Be creative–with anyone

We will work with your team, adult consumers, or kids to expand your vision and develop ideas you can use.
Be creative—anywhere

We can bring idea generation to you, take it on the road, or offer you a world of creativity online.

“Doyle Research’s ideation really put a spark into our own internal processes. We’re still using the tools we got from that experience.   In fact, I’ve made a policy that research here is always followed by a Team Navigation process.”

Global Manager, Consumer Research, Automotive Systems Group | Johnson Controls

Online Qualitative Research
 
 


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