Market Researchers Resources The 2018 Guide to Qualitative Research Methods

Individual Depth Interview Case Study

The maker of a facial filler product wanted to gain insights into women’s consideration journey toward treatment with the business goal of increasing sales and maintaining its leadership in the dermal treatment industry.  Thirty-six depth interviews were conducted in several markets among women age 35 – 54, who represented a mix in terms of users of the client’s product, users of a competitor’s product and non-users of the product. The interviews focused on uncovering deep-seated emotional drivers related to aging and appearance. The research identified factors and influences that inhibited the decision to move forward with treatment and determined the type of language that would resonate with the target audience and encourages them to take action.

“I have used Doyle Research on numerous occasions, and have found the team to be knowledgeable, creative in recommending solutions for qualitative that works, able to turn on a dime when we needed it. We’ve had solid results and some highly insightful analysis that opened business partner eyes to some things they didn’t know but needed to.”

Consumer Insights | DeVry University

Qualitative Online Research