Market Researchers Resources Researcher's Guide to Using Mobile Qualitative

Boardtalk®: Bulletin Board Groups

Method Description:  An Online Bulletin Board (OBB) Group is a method whereby respondents participate in a research discussion online over consecutive days.  OBB Groups are conducted via “Message board” format where the moderator posts questions and participants respond, to the moderator and each other.   Increasingly, OBB Groups include video assignments obtained either via webcam or smartphones.

Ideal Uses

  • “Deep dive” exploratory research
  • Sensitive topics where anonymity is desired
  • Creative development sessions
  • An online diary to complement product placement studies
  • Continuous projects
  • Dispersed participants, eliminating time zones as a factor
  • Busy target markets: doctors, senior executives, people who are unable/unwilling to commit to traditional research at a facility—
  • Tweens and teens, minimizing peer pressures

The Doyle Difference

  • Hands On:  Our clients tell us that there is a significant difference in the way DRA conducts Bulletin Boards compared to many of our competitors. Other researchers often simply post questions and leave the Board unattended—there is little, if any, engagement on the part of a researcher.  We are very hands on, probing individual respondents full-time throughout the duration of the board, and the depth and richness of information we collect reflects that. We “greet” each and every respondent, post thoughtful probes, and encourage group sharing.
  • Thoughtful Assignments:  We frequently require video assignments, which generate richer feedback than responding to a query via typing.  As a result, the bulletin board discussions teem with rich conversation, varied perspectives, and insightful findings.
  • Oh Pioneers:  As one of the original entrants to online research, we have been conducting bulletin board groups for years and have significant experience in getting fantastic insights from the method.
Article

Trouble Getting Teens to Talk? Online Bulletin Boards are GR8 (PDF Download)

Case Study

BoardTalk™ Online Research

“I have used Doyle Research on numerous occasions, and have found the team to be knowledgeable, creative in recommending solutions for qualitative that works, able to turn on a dime when we needed it. We’ve had solid results and some highly insightful analysis that opened business partner eyes to some things they didn’t know but needed to.”

Consumer Insights | DeVry University

Qualitative Online Research