Doyle Research - Inspired Qualitative Since 1986

Would an adult think up a 'slime screen' oozing down the page? Pages sucked into a vortex? The kids came up with tons of ideas...and Doyle helped us funnel their creativity into ideas we could put to work.

John Liarakos, Director of Marketing, American Cancer Society

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Case Studies

Minesights Case Study

Our client sought to introduce the next generation of a successful product to excite and motivate more buyers. The qualitative meta-analysis involved analysis of research reports, category reviews, output from idea generation sessions, as well as what turned out to be a goldmine of information—transcripts from the company’s 1-800 customer care line and its customer e-mail files. It was extremely valuable information that had been ignored because there was neither the time nor staff available to review it.

BoardTalk® Case Study

To improve its teacher education program on disaster preparedness, the American Red Cross needed to speak to teachers across the country who had experience with the curriculum materials. But it was the hectic end of the school year. How could they reach these teachers efficiently and with a minimum of intrusion during this busy time? Enter Doyle Research’s BoardTalk bulletin board focus group discussions.

ShopTalk® Case Study

A national department store chain was seeking to understand why its private label brand of clothing wasn’t selling well to teen boys. In order to achieve the client’s objectives, Doyle Research recommended conducting several ShopTalk® sessions in-store.

Kideation® Case Study

Heinz approached DRA with the following challenge: How can we increase kids’ loyalty to, and use of, Heinz Ketchup?

Kids and Teens Case Study

Johnson Controls’ (JCI) Automotive Systems Group was charged with developing an auto-show quality vehicle that would showcase its capabilities and expertise in colors and materials. With that in mind, the group chose teens as its target to leverage the distinct design challenges this group will bring to the industry as they become old enough to purchase automobiles.

Ideation Case Study

Brunswick Corporation was seeking to reverse the decline in bowling’s popularity, and to revitalize bowling alleys by making them family destinations.

Ethnographic Market Research Case Study

After months of conducting traditional focus groups in the laundry care category, a major manufacturer of home care products was looking for additional insight in order to kickstart a new product development initiative.

Traditional Research Case Study

A major automotive supplier initiated an exploratory research project designed to understand consumers’ attitudes toward technology and the role that it plays in their lives.

Doyle Research Associates, Inc. | 400 North Michigan Avenue, Suite 1016 | Chicago, Illinois 60611-4148 | (312) 863-7602