Product Lifecycle

 

Product Lifecycle

 

Need better concepts, faster?
Great Idea! Protocept Development delivers customer need-driven concepts in 6 weeks. Great Idea! is a proven, aggressive new product development process that blends exploration, co-creation, opportunity identification, rapid pulse protocepting, and continuous refinement to deliver test-ready concepts faster and with a higher level of consumer purchase motivation.
Need to turn concepts into successful products?
Jump Start! Product Optimization delivers an optimized product ready for a breakout launch. Jump Start! observes, analyzes, and diagnoses the totality of the product experience, including at-shelf reception and in situ use. This allows the team to make needed enhancements and adjustments prior to launch. The final product is value-engineered to deliver benefits critical to the target customer.
Need compelling communications to motivate your target?
Impact! Marketing Communication delivers standout marketing and positioning that is strategic, salient, integrated, aligned, and impactful. We assess the full panoply of communications, including social media outreach, packaging, naming, benefit identification, and advertising. This ensures that messaging fits the brand and product, is grounded in the consumer voice, and packs the powerful punch needed to stand out in the marketplace.
Need to boost a product that has already launched?
Advance It! Performance Tuning
is a post-launch, real-world product and marketing adjustment process which diagnoses product reception, leverages strengths, repairs vulnerabilities, and identifies additional opportunities. Sometimes a product launch doesn’t meet expectations, usage isn’t fully understood, or additional channels are under consideration. We figure out what is and is not working, and how to maximize product performance.
Need a blueprint to advance your product or brand?
What’s Next! Portfolio Management identifies expansion and extension opportunities using feedback from end users, retailers, and the brand team. It can also be used to assess how the product(s) fit within the brand architecture. By aligning the consumer experience with the brand strategy, we answer the crucial question,“where do we go from here,” identifying new territories for business growth.
Need better concepts, faster?

Great Idea! Protocept Development delivers customer need-driven concepts in 6 weeks. Great Idea! is a proven, aggressive new product development process that blends exploration, co-creation, opportunity identification, rapid pulse protocepting, and continuous refinement to deliver test-ready concepts faster and with a higher level of consumer purchase motivation.

×
Need to turn concepts into successful products?

Jump Start! Product Optimization delivers an optimized product ready for a breakout launch. Jump Start! observes, analyzes, and diagnoses the totality of the product experience, including at-shelf reception and in situ use. This allows the team to make needed enhancements and adjustments prior to launch. The final product is value-engineered to deliver benefits critical to the target customer.

×
Need compelling communications to motivate your target?

Impact! Marketing Communication delivers standout marketing and positioning that is strategic, salient, integrated, aligned, and impactful. We assess the full panoply of
communications, including social media outreach, packaging, naming, benefit identification, and advertising. This ensures that messaging fits the brand and product, is grounded in the consumer voice, and packs the powerful punch needed to stand out in the marketplace.

×
Need to boost a product that has already launched?

Advance It! Performance Tuning is a post-launch, real-world product and
marketing adjustment process which diagnoses product reception, leverages strengths, repairs vulnerabilities, and identifies additional opportunities. Sometimes a product launch doesn’t
meet expectations, usage isn’t fully understood, or additional channels are under consideration. We figure out what is and is not working, and how to maximize product performance.

×
Need a blueprint to advance your product or brand?

What’s Next! Portfolio Management
identifies expansion and extension opportunities using feedback from end users, retailers, and the brand team. It can also be used to assess how the product(s) fit within the brand architecture. By aligning the consumer experience with the brand strategy, we answer the crucial question,“where do we go from here,” identifying new territories for business growth.

×