My friend and colleague Julia Eisenberg over at 20|20 Research published an article addressing why when it comes to research, more isn’t always better.
In these days with every methodology at our fingertips, it can be harder than ever to find the right balance when
designing a study. After all, we can reach our audiences and collect insights so many ways. But when does too much of a good thing become a bad thing?
In Julia’s piece, found here, she suggests that the best way to gain the full picture and meaningful insights may mean we sometimes have to say no, keeping the scope of a project tighter or breaking it into phases.
At high level, she suggests the following:
- Reduce. Limit the scope of the project to two or three objectives and be overly critical of everything else.
- Identify. Proactively discuss any potential issues and clearly identify expectations before research begins.
- Protect. Guard your work and don’t let other stakeholders add unrelated objectives that draw attention away from the main focus.
- Verify. Value the quality control process as much as the methodology being used. Check-in early and check-in often.