hispanic Industries Researcher's Guide to Using Mobile Qualitative

Hispanic Market Research

A world of Doyle services, with a new accent.

If we’ve learned one thing from our business experience it’s that there is no single “Hispanic market”.   Hispanic consumers may share a language—more or less—but they are by no means a monolithic group, and marketing to them is not simply a matter of translation.

We can help you understand and reach Hispanic consumers through:

Focus groups and interviews.

We use language—and body language—that gets Hispanic audiences to respond.  By fine-tuning idioms and gestures, we elicit open, balanced, and creative participation, even with groups of mixed nationalities and points of view.

Ethnographic market research.

Talking with Hispanic people, working in Hispanic environments—we’re right at home.  And so are our respondents.  In minutes, they’re relating to us like an old friend.

Online research.

Across the U.S. and anywhere in Latin America, the Internet is a great tool for bridging psychological and national boundaries. Doyle’s proprietary BoardTalk® service lets you address multiple Hispanic markets in a single study—and without the travel expense!

WE OFFER A WORLD OF DOYLE SERVICES…WITH A NEW ACCENT.

Articles

In-Situ Research in Latin America: An enriching process (pdf)

Cultural Differences Among Hispanics and Their Effect on Focus Groups

Hispanic
 


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