Christine Efken, Senior Qualitative Research Strategist
As a seasoned qualitative strategist, moderator and insights sleuth, Chris is expert at conducting in-person, online and mobile qualitative studies that uncover the insights needed to drive innovation, product and packaging design, and marketing communications.
She brings a unique perspective to projects in that she’s worked on the client, ad agency and provider side of the consumer insights business.
Her breadth of experience includes CPG, personal care, entertainment, retail, travel & leisure, automotive, durables, education, electronics, financial services and more.
Chris is an alum of Marquette University. And, when she’s not talking with and observing consumers, she moonlights as an adjunct marketing instructor at Chicago’s Columbia College.