Doyle Research Blog



Will the Trend Toward Urbanized Seniors Affect Your Brand’s Future? Four Factors to Consider.

Posted on: April 12th, 2017 by doyle

From the desk of Carole Schmidt If you’re not an urban dweller today, you will likely become one–within 15 years. In 1800, only 2% of the world’s population was urban. By 2014, 180,000 people were added to the urban population each day!  In 2030, 84% of the population in developed countries will be living in […]

What do Millennials, Procurement, and Mobile Qualitative Have in Common?

Posted on: March 28th, 2017 by doyle

5 Micro-Trends We Are Noticing at Doyle Research From the desk of Kathy Doyle It all started with a question from a marketing consultant we hired to work with us on targeting and positioning.   “What’s happening in the market research industry that could have an impact on your business, and why?” As I began trying […]

The Digital Age Demands A Steady Ideation Regimen for CPG Companies

Posted on: March 10th, 2017 by doyle

From the desk of Laura Duguid Technology companies have set the bar high when it comes to expediency in new product innovation. What’s more, the products/services offered have contributed to a consumer mindset of instant gratification (in terms of shopping for and/or receipt of goods and services); and expectation for immediate and constant digital interaction […]

Qualitative Insight: 5 Consumer Food Truths That Just Don’t Change

Posted on: February 28th, 2017 by doyle

From the desk of Carole Schmidt The qualitative strategists at Doyle Research have spent countless hours with your shoppers/users.  We’ve observed Millennials ordering dinner on smartphones, shopped alongside couples choosing among brands at the grocery shelf, witnessed moms preparing snacks and meals, even chatted with gamers stealing from their secret stashes of treats at midnight. […]

Qualitative Research: Through a Different Lens

Posted on: January 26th, 2017 by doyle

From the desk of Kathy Doyle I spent last week in LA at QRCA’s 2017 annual conference.   It continues to be the “go to” event for qualitative research practitioners who want to stay abreast of trends and share best practices with colleagues. This year the theme of the conference was The Power of Perspective – […]