Doyle Research Blog

Qualitative Research: Through a Different Lens

Posted on: January 26th, 2017 by doyle

From the desk of Kathy Doyle I spent last week in LA at QRCA’s 2017 annual conference.   It continues to be the “go to” event for qualitative research practitioners who want to stay abreast of trends and share best practices with colleagues. This year the theme of the conference was The Power of Perspective – […]

Building Rapport: A Key Ingredient of Successful Qualitative Projects

Posted on: January 17th, 2017 by doyle

From the desk of Jo-Ann Ryan During the course of my qualitative career, clients and colleagues have told me that one of my strengths is being able to establish rapport with people from all walks of life. So I would like to share what I have learned about fostering trust and encouraging candid responses: Setting expectations […]

Going With Their Flow: A Qualitative Case Study of Practicing Engineers

Posted on: December 14th, 2016 by doyle

From the desk of Kathy Doyle Carole Schmidt and her client, Lesleigh Campanale from The Institute of Electrical and Electronics Engineers (IEEE), have published a case study in the December issue of Quirk’s Magazine. IEEE is the world’s largest professional organization dedicated to advancing technology for the benefit of humanity.   IEEE does a great job […]

Show Me the Money! Four Factors That Impact Qualitative Research Incentives

Posted on: November 22nd, 2016 by doyle

From the desk of Natanya Rubin How much should we pay respondents to participate in a qualitative research study?    Answering that question is more of an art than a science.  Incentives provide both motivation for respondents to follow through on their commitment to the research, as well as compensation for their time and effort. While […]

Pitches, Curveballs and Closers: What This Qualitative Strategist Has Learned from Baseball

Posted on: November 10th, 2016 by doyle

From the desk of Chris Efken It was once said that baseball is a nervous breakdown spread over nine innings.  If you watched game seven of the World Series last week you might have experienced this statement first hand.  This October the Cubs have brought me to the edge and back.  I grew up a […]