Doyle Research Blog

(Qualitative) Research Resolutions

Posted on: December 28th, 2017 by doyle

From the desk of Natanya Rubin With 2017 nearly over, the team at DRA has been taking stock of the past year in qualitative research.  The start of a new year is a perfect time to dream about our hopes, examine our successes, and learn from the things that challenged us. In 2018, we resolve […]

Five Key Factors That Impact Qualitative Costs

Posted on: December 18th, 2017 by doyle

From the desk of Kathy Doyle When you ask your qualitative partners to provide a cost estimate for your research project, do you know what the key factors are that impact the price they provide? Knowing that information could help you save money, avoid surprises, and provide you with a better idea of how to […]

The Importance of Conversational Intimacy for Qualitative Insight

Posted on: November 29th, 2017 by doyle

From the desk of Carole Schmidt Observations and insights are not the same thing. Observations provide us with behavioral thematic “buckets” of potentially meaningful fodder. Observations can be visual, auditory, tactile, and even latent in form, e.g., witnessing compensating behaviors.  Envision multiple customers each unconsciously biting open a package and spilling the contents because they didn’t understand […]

Want big ideas? Find your flow!

Posted on: November 6th, 2017 by doyle

From the desk of Laura Duguid How often have you heard someone say, “I’m not creative”? Worse yet, how many times have you thought that of yourself? Society has forever defined creativity as a natural gift primarily embodied by artistic types. But science suggests otherwise. Psychologist Mihaly Csikszentmihalyi has coined a state of being called […]

We can see clearly now! Tips and tricks for making the most of your qualitative webcam interview.

Posted on: October 26th, 2017 by doyle

From the desk of Natanya Rubin Qualitative webcam interviews are an exciting opportunity to see a respondent in her native habitat, but there are plenty of tech pitfalls that can make that time less rewarding.  Here are some of the best practices that we and our platform partners employ to make sure the interview goes […]