Doyle Research Blog



IIeX 2017: A Qualitative Recap

Posted on: June 21st, 2017 by doyle

Once again, I attended what I have come to consider the premiere event for MR’s who are interested in staying abreast of trends, the IIeX Conference in Atlanta.   A combination of excellent presentations as well as a very robust exhibit experience – often with vendors I have not yet seen at another conference – makes it a […]

Garbage in. Garbage out. The Need for Concept Optimization.

Posted on: June 1st, 2017 by doyle

From the desk of Carole Schmidt I’m just going to say it. We see a lot of bad concepts. Look, we fully understand that it’s not easy to create a compelling new product and seemingly impossible to carve out real brand distinction in crowded categories. And rocket speed-to-market means you’ve got six months to get […]

Qualitative Design: Utilizing Positive Affect Techniques

Posted on: May 8th, 2017 by doyle

From the desk of Laura Duguid Traditionally, positive affect techniques have been used in the context of brainstorming sessions, helping to free minds and encourage divergent thinking. Often overlooked however is how inducing positive affect in qualitative design can be beneficial. Positive affect refers to the extent to which an individual subjectively experiences positive moods […]

Loving the List: A Qualitative Perspective

Posted on: April 27th, 2017 by doyle

From the desk of Natanya Rubin Recruiting qualitative respondents from a database can be a challenge when the target is very specialized.  The solution is sometimes a list provided by the client.  But list recruits come with their own challenges and it’s important to face them with creativity and realistic expectations. Factors to consider when […]

Will the Trend Toward Urbanized Seniors Affect Your Brand’s Future? Four Factors to Consider.

Posted on: April 12th, 2017 by doyle

From the desk of Carole Schmidt If you’re not an urban dweller today, you will likely become one–within 15 years. In 1800, only 2% of the world’s population was urban. By 2014, 180,000 people were added to the urban population each day!  In 2030, 84% of the population in developed countries will be living in […]