Doyle Research Blog



Change is the New Normal: Insights from the 2018 QRCA Conference

Posted on: February 2nd, 2018 by doyle

From the desk of Kathy Doyle IF you are a qualitative researcher and have not attended a QRCA Conference, you owe it to yourself to add it to your list.  QRCA members are hands down the most generous, forward-thinking and collegial people you will ever meet, and the conference itself is unlike any other. As […]

Where Do You Do Your Heavy Lifting?  More Muscle Up Front Means More Insightful Research on the Back End

Posted on: January 22nd, 2018 by doyle

  From the desk of Carole Schmidt Pop quiz! Think about the last research project you did. What proportion of your time was assigned to design, logistics/set-up, execution, analysis, and reporting? If you’re putting anything less than 30% of your project muscle into the design stage, securing the foundation of the project, I contend that […]

When converging after idea generation, think S.M.A.R.T.E.R.

Posted on: January 8th, 2018 by doyle

From the desk of Laura Duguid, Qualitative Researcher & Innovation Specialist A major misstep to be wary of after idea generation is rushing the convergence process. Like ideation, effective convergence – i.e. confluence that nets truly big ideas – requires planning, a broad-to-narrow approach, and time. To prevent throwing the baby out with the bath […]

(Qualitative) Research Resolutions

Posted on: December 28th, 2017 by doyle

From the desk of Natanya Rubin With 2017 nearly over, the team at DRA has been taking stock of the past year in qualitative research.  The start of a new year is a perfect time to dream about our hopes, examine our successes, and learn from the things that challenged us. In 2018, we resolve […]

Five Key Factors That Impact Qualitative Costs

Posted on: December 18th, 2017 by doyle

From the desk of Kathy Doyle When you ask your qualitative partners to provide a cost estimate for your research project, do you know what the key factors are that impact the price they provide? Knowing that information could help you save money, avoid surprises, and provide you with a better idea of how to […]