Doyle Research Blog



Five Divergence Strategies for Breakthrough Ideation

Posted on: July 10th, 2017 by doyle

From the desk of Laura Duguid, Qualitative Researcher, Innovation Specialist Recently I was asked to help design a workshop for aspiring idea generation facilitators. My charge was to devise an overview of divergent thinking techniques for use as a reference tool when designing ideation sessions. The challenge gave me pause. How would I distill my […]

Tackling Tight Timelines, Tough Specs: Is Online Recruiting for Qualitative an Option?

Posted on: June 26th, 2017 by doyle

From the desk of Natanya Rubin In a world where the pace of business continues to increase but the demand for actionable, dependable results remains the same, the question in qualitative research becomes, how to deliver?  In the field department, we’re often asked to reconcile a tight timeline with challenging specs, and it’s up to […]

IIeX 2017: A Qualitative Recap

Posted on: June 21st, 2017 by doyle

Once again, I attended what I have come to consider the premiere event for MR’s who are interested in staying abreast of trends, the IIeX Conference in Atlanta.   A combination of excellent presentations as well as a very robust exhibit experience – often with vendors I have not yet seen at another conference – makes it a […]

Garbage in. Garbage out. The Need for Concept Optimization.

Posted on: June 1st, 2017 by doyle

From the desk of Carole Schmidt I’m just going to say it. We see a lot of bad concepts. Look, we fully understand that it’s not easy to create a compelling new product and seemingly impossible to carve out real brand distinction in crowded categories. And rocket speed-to-market means you’ve got six months to get […]

Qualitative Design: Utilizing Positive Affect Techniques

Posted on: May 8th, 2017 by doyle

From the desk of Laura Duguid Traditionally, positive affect techniques have been used in the context of brainstorming sessions, helping to free minds and encourage divergent thinking. Often overlooked however is how inducing positive affect in qualitative design can be beneficial. Positive affect refers to the extent to which an individual subjectively experiences positive moods […]