Doyle Research Blog



Quant, Qual, and Quant+Qual: Addressing Data Quality

Posted on: August 8th, 2018 by doyle

My good friend and colleague Jim Bryson at 20|20 recently shared his thoughts in a blog post about qualitative research and its value for protecting sample and data quality.  I agree with Jim’s key point, that data fraud is a huge industry problem.  Another concern I have is that despite massive panel sizes the reality […]

A Look at Our Time-Tested Project Process

Posted on: July 23rd, 2018 by doyle

Clients often ask me what makes Doyle Research special, how we’re different, and how we consistently deliver impactful insights. To answer that, I always fall back on our tried and true process for projects.  Sure, we have always been innovative in the methodologies we recommend, and sure, our team is some of the best and […]

Research Methods: A Deeper Dive Into Online Qualitative

Posted on: July 9th, 2018 by doyle

From the desk of Kathy Doyle Over the past few years, the qualitative toolkit has vastly increased with the addition of online and mobile methods.  These additions have brought significant benefits and the ability to conduct research that was simply not possible before. With that in mind, we thought we’d take a closer look at […]

Revolutionary Developments in Research Best Practices: Insights from IIeX 2018

Posted on: June 25th, 2018 by doyle

From the desk of Carole Schmidt  Well, all y’all, IIEX-NA in Atlanta last week made me happy as a pig in mud!  This was no southern drawl of a conference. IIEX, held recently in Atlanta, was packed with revolutionary developments in research best practices, scores of technological advancements in quant and qual tools, and a […]

Uncovering Greater Insights with Combined Approaches

Posted on: May 24th, 2018 by doyle

In our last blog post, we explored how hybrid research allows you to achieve deeper understanding by combining quantitative data with qualitative insights. As a follow up to that, here are a few examples of hybrid research approaches used successfully to provide greater insights for brands. Mix a quantitative survey with a live webcam interview. […]