Doyle Research Blog



No: One Simple Word for Better Research

Posted on: September 10th, 2018 by doyle No Comments

My friend and colleague Julia Eisenberg over at 20|20 Research published an article addressing why when it comes to research, more isn’t always better. In these days with every methodology at our finger tips, it can be harder than ever to find the right balance when designing a study.  After all, we can reach our […]

Three Tips to Avoid Surprise Objectives

Posted on: August 21st, 2018 by doyle

We’ve all been there. We ask thoughtful and detailed questions upfront to understand the business needs and the research objectives.  We use this information to create a study design and craft a targeted discussion guide.   And then suddenly, brand new objectives pop up and derail the carefully conceived plan.  Here are three tips to help […]

Quant, Qual, and Quant+Qual: Addressing Data Quality

Posted on: August 8th, 2018 by doyle

My good friend and colleague Jim Bryson at 20|20 recently shared his thoughts in a blog post about qualitative research and its value for protecting sample and data quality.  I agree with Jim’s key point, that data fraud is a huge industry problem.  Another concern I have is that despite massive panel sizes the reality […]

A Look at Our Time-Tested Project Process

Posted on: July 23rd, 2018 by doyle

Clients often ask me what makes Doyle Research special, how we’re different, and how we consistently deliver impactful insights. To answer that, I always fall back on our tried and true process for projects.  Sure, we have always been innovative in the methodologies we recommend, and sure, our team is some of the best and […]

Research Methods: A Deeper Dive Into Online Qualitative

Posted on: July 9th, 2018 by doyle

From the desk of Kathy Doyle Over the past few years, the qualitative toolkit has vastly increased with the addition of online and mobile methods.  These additions have brought significant benefits and the ability to conduct research that was simply not possible before. With that in mind, we thought we’d take a closer look at […]