Doyle Research Blog

Quick-Turn Qualitative

Posted on: February 20th, 2019 by doyle No Comments

Think of the last time you purchased a brand-new pair of shoes. How many different stores did you go to – or did you buy online? Did you try them on, or just grab your size? Were there particular brands you were looking for?  Now think of the process of purchasing a new house. Would […]

QRCA 2019: Inspiration and Connection

Posted on: February 4th, 2019 by doyle

Once again, the QRCA Annual Conference delivered. Situated in the lovely Hyatt Regency Hotel on the riverfront in Savannah, GA, the conference was jam-packed with member presentations, roundtable discussions, and a dynamic keynote speaker. Many thanks to Anya Zadrozny and Sidney Clewe, Conference Co-Chairs, for a job well done!  This year we had over 80 […]

Taking Research Online

Posted on: January 24th, 2019 by doyle

Today’s expansive research tool kit means we have the ability to conduct research any number of ways, whether it’s in-person or online.  This allows us to design the approach that best meets your needs, best meets the needs of your audience, and works within any budget or timing constraints you may have.  When it comes […]

The Role of the Qualitative Strategist in Mobile Research

Posted on: January 16th, 2019 by doyle

The widespread adoption of mobile phones is a great advantage for marketing researchers.  Mobile qualitative research gives us the ability to observe the customer experience when and where it occurs, providing in-the-moment reporting that helps surface rich insights. How much better to have the consumer record themselves each time they get a midnight snack than […]

Key Elements of a Report That Delights

Posted on: December 17th, 2018 by doyle

When I speak to clients about potential projects, one of the questions I am most often asked is about the final deliverable – what will it look like, what will it include? And that’s fair. Research is an investment, and it’s reasonable to want to know how the insights will be delivered. And yet many […]