Doyle Research Blog



Hybrid Research: Combining Quantitative Data with Qualitative Insights to Achieve Greater Understanding

Posted on: April 17th, 2018 by doyle No Comments

At Doyle Research, we have noticed an increasing number of requests to conduct hybrid research—a seamless combination of qualitative and quantitative research.  Any survey can now be combined with qualitative feedback via video open-ends embedded into a survey; or via qualitative “pull outs,” where a select number of respondents (based on their survey responses) are […]

ROACHES AND WET SOCKS. WHAT I DID FOR LOVE…of Qualitative Research

Posted on: March 26th, 2018 by doyle

From the desk of Carole Schmidt One of the coolest things about being a qualitative practitioner and strategist is to observe humans in all their idiosyncratic quirks (often unbeknownst to the respondent) and to carefully listen to the unique and impactful stories that led to those behaviors.  One of the coolest things about being part […]

The Quirks Event Brooklyn: An Esprit de Corps Experience

Posted on: March 2nd, 2018 by doyle

From the desk of Laura Duguid This week I attended my first Quirks Event. Having submitted an application and been accepted to speak at the event in Brooklyn, NY, my emotions prior were a mix of nervousness and excitement. Of course, as we all know, work doesn’t stop when we decide to attend these gatherings. […]

Recruiting Online Qualitative: Best Practices from the Trenches

Posted on: February 20th, 2018 by doyle

From the desk of Natanya Rubin Online qualitative research is a terrific way to accomplish a national or even international recruit, save time and money on travel, and to gain deep insights from respondents.  But the success of a project can only be assured by getting the details of the recruit right.  We’d like to […]

Change is the New Normal: Insights from the 2018 QRCA Conference

Posted on: February 2nd, 2018 by doyle

From the desk of Kathy Doyle IF you are a qualitative researcher and have not attended a QRCA Conference, you owe it to yourself to add it to your list.  QRCA members are hands down the most generous, forward-thinking and collegial people you will ever meet, and the conference itself is unlike any other. As […]