Doyle Research Blog



The Importance of Conversational Intimacy for Qualitative Insight

Posted on: November 29th, 2017 by doyle

From the desk of Carole Schmidt Observations and insights are not the same thing. Observations provide us with behavioral thematic “buckets” of potentially meaningful fodder. Observations can be visual, auditory, tactile, and even latent in form, e.g., witnessing compensating behaviors.  Envision multiple customers each unconsciously biting open a package and spilling the contents because they didn’t understand […]

Want big ideas? Find your flow!

Posted on: November 6th, 2017 by doyle

From the desk of Laura Duguid How often have you heard someone say, “I’m not creative”? Worse yet, how many times have you thought that of yourself? Society has forever defined creativity as a natural gift primarily embodied by artistic types. But science suggests otherwise. Psychologist Mihaly Csikszentmihalyi has coined a state of being called […]

We can see clearly now! Tips and tricks for making the most of your qualitative webcam interview.

Posted on: October 26th, 2017 by doyle

From the desk of Natanya Rubin Qualitative webcam interviews are an exciting opportunity to see a respondent in her native habitat, but there are plenty of tech pitfalls that can make that time less rewarding.  Here are some of the best practices that we and our platform partners employ to make sure the interview goes […]

Three Reasons Why Mobile Qualitative Should Be Part of Your Research Arsenal

Posted on: October 19th, 2017 by doyle

From the desk of Kathy Doyle Mobile qualitative has been a viable method for over 10 years.  But as the technology has improved so have the possibilities.   If you haven’t considered mobile research—or considered it recently — I’d like to give you three reasons why you should: The Ubiquity of Smartphones According to a Pew Research study, […]

I SPY WITH MY LITTLE EYE…8 easy ways to get closer to your customer on a tiny budget, or less!

Posted on: October 2nd, 2017 by doyle

  From the desk of Carole Schmidt Steve Jobs famously quipped: “Get closer than ever to your customers. So close that you tell them what they need, well before they realize it themselves.”   We understand that budgets are tight and time is pressured. When full research projects aren’t in the mix, here are 8 […]