Doyle Research Blog



Qualitative Design: Utilizing Positive Affect Techniques

Posted on: May 8th, 2017 by doyle

From the desk of Laura Duguid Traditionally, positive affect techniques have been used in the context of brainstorming sessions, helping to free minds and encourage divergent thinking. Often overlooked however is how inducing positive affect in qualitative design can be beneficial. Positive affect refers to the extent to which an individual subjectively experiences positive moods […]

Loving the List: A Qualitative Perspective

Posted on: April 27th, 2017 by doyle

From the desk of Natanya Rubin Recruiting qualitative respondents from a database can be a challenge when the target is very specialized.  The solution is sometimes a list provided by the client.  But list recruits come with their own challenges and it’s important to face them with creativity and realistic expectations. Factors to consider when […]

Will the Trend Toward Urbanized Seniors Affect Your Brand’s Future? Four Factors to Consider.

Posted on: April 12th, 2017 by doyle

From the desk of Carole Schmidt If you’re not an urban dweller today, you will likely become one–within 15 years. In 1800, only 2% of the world’s population was urban. By 2014, 180,000 people were added to the urban population each day!  In 2030, 84% of the population in developed countries will be living in […]

What do Millennials, Procurement, and Mobile Qualitative Have in Common?

Posted on: March 28th, 2017 by doyle

5 Micro-Trends We Are Noticing at Doyle Research From the desk of Kathy Doyle It all started with a question from a marketing consultant we hired to work with us on targeting and positioning.   “What’s happening in the market research industry that could have an impact on your business, and why?” As I began trying […]

The Digital Age Demands A Steady Ideation Regimen for CPG Companies

Posted on: March 10th, 2017 by doyle

From the desk of Laura Duguid Technology companies have set the bar high when it comes to expediency in new product innovation. What’s more, the products/services offered have contributed to a consumer mindset of instant gratification (in terms of shopping for and/or receipt of goods and services); and expectation for immediate and constant digital interaction […]