Doyle Research Blog



Research Methods: A Deeper Dive Into Online Qualitative

Posted on: July 9th, 2018 by doyle No Comments

From the desk of Kathy Doyle Over the past few years, the qualitative toolkit has vastly increased with the addition of online and mobile methods.  These additions have brought significant benefits and the ability to conduct research that was simply not possible before. With that in mind, we thought we’d take a closer look at […]

Revolutionary Developments in Research Best Practices: Insights from IIeX 2018

Posted on: June 25th, 2018 by doyle

From the desk of Carole Schmidt  Well, all y’all, IIEX-NA in Atlanta last week made me happy as a pig in mud!  This was no southern drawl of a conference. IIEX, held recently in Atlanta, was packed with revolutionary developments in research best practices, scores of technological advancements in quant and qual tools, and a […]

Uncovering Greater Insights with Combined Approaches

Posted on: May 24th, 2018 by doyle

In our last blog post, we explored how hybrid research allows you to achieve deeper understanding by combining quantitative data with qualitative insights. As a follow up to that, here are a few examples of hybrid research approaches used successfully to provide greater insights for brands. Mix a quantitative survey with a live webcam interview. […]

Hybrid Research: Combining Quantitative Data with Qualitative Insights to Achieve Greater Understanding

Posted on: April 17th, 2018 by doyle

At Doyle Research, we have noticed an increasing number of requests to conduct hybrid research—a seamless combination of qualitative and quantitative research.  Any survey can now be combined with qualitative feedback via video open-ends embedded into a survey; or via qualitative “pull outs,” where a select number of respondents (based on their survey responses) are […]

ROACHES AND WET SOCKS. WHAT I DID FOR LOVE…of Qualitative Research

Posted on: March 26th, 2018 by doyle

From the desk of Carole Schmidt One of the coolest things about being a qualitative practitioner and strategist is to observe humans in all their idiosyncratic quirks (often unbeknownst to the respondent) and to carefully listen to the unique and impactful stories that led to those behaviors.  One of the coolest things about being part […]