Doyle Research Blog



At the Intersection of Improv and Ethnography: Revealing Richer Insights

Posted on: September 15th, 2017 by doyle No Comments

From the desk of Laura Duguid One of the most amazing things I learned as an improv performer is the prolific power of in-the-moment mindfulness. Improv is not about being quick witted on the fly. Rather it’s all about concentrating on the moment at hand and working together to move a conversation forward. The ensuing […]

Craft Beer: Qualitative Insight into Emerging Trends

Posted on: August 16th, 2017 by doyle

From the desk of Natanya Rubin Every year, on the second weekend in August, 6,000 beer enthusiasts gather in Madison, WI, to partake in the Great Taste of the Midwest Brewing Festival (fondly referred to as GTMW).  With close to 200 breweries represented, and over 1,200 beers available to taste, GTMW is one of the […]

GO DEEP OR GO HOME. Why digging behind social media trendlines matters.

Posted on: August 15th, 2017 by doyle

From the desk of Carole Schmidt We’ve discovered two common practices in social media strategy: most companies receive some type of a social media data feed (monitoring), and most researchers have no idea what’s driving the conversation indicated by that data feed, leaving them unaware of the treasure of insights and opportunities that lie below […]

Advertising Communication Checks: Valuable or a Necessary Evil?

Posted on: July 26th, 2017 by doyle

From the desk of Kathy Doyle I’ve been conducting advertising communication checks for over 30 years, and one thing has not changed…   most of the parties involved dread them. The agency doesn’t like seeing their creative work questioned based on input from a small number of research participants in an artificial setting.  The client does […]

Five Divergence Strategies for Breakthrough Ideation

Posted on: July 10th, 2017 by doyle

From the desk of Laura Duguid, Qualitative Researcher, Innovation Specialist Recently I was asked to help design a workshop for aspiring idea generation facilitators. My charge was to devise an overview of divergent thinking techniques for use as a reference tool when designing ideation sessions. The challenge gave me pause. How would I distill my […]