Doyle Research Blog



Four Reasons to Consider Outsourcing to a Qualitative Strategist

Posted on: November 9th, 2018 by doyle No Comments

I have been noticing a trend among clients who want to bring some qualitative and quantitative research in-house. I get it. It’s expensive. You know what you want, so surely you should be able to do it yourself. And the truth is, you probably can! But should you? Absolutely. Some of the time… But here […]

Mining the Depths: Unlocking System 1 Responses

Posted on: October 23rd, 2018 by doyle

When talking to clients, I continually hear concern that traditional qualitative research methods may not be helping them understand what really drives human behaviors. And it’s a legitimate concern. Many qualitative (and for that matter, quantitative) methods involve asking questions and waiting for answers (“look at this, and tell me what you think”).  And what we […]

Decoding Disruption: A New Research Series from 20|20 Research

Posted on: October 2nd, 2018 by doyle

“A disruption isn’t an improvement or advancement, but a radically different approach to a consumer need.” – Female, 22-35 We can all think of some buzzwords we use without even thinking, whether we’re rattling them off during meetings or chatting with a colleague over lunch. Sometimes we use them and hear them so much they […]

No: One Simple Word for Better Research

Posted on: September 10th, 2018 by doyle

My friend and colleague Julia Eisenberg over at 20|20 Research published an article addressing why when it comes to research, more isn’t always better. In these days with every methodology at our finger tips, it can be harder than ever to find the right balance when designing a study.  After all, we can reach our […]

Three Tips to Avoid Surprise Objectives

Posted on: August 21st, 2018 by doyle

We’ve all been there. We ask thoughtful and detailed questions upfront to understand the business needs and the research objectives.  We use this information to create a study design and craft a targeted discussion guide.   And then suddenly, brand new objectives pop up and derail the carefully conceived plan.  Here are three tips to help […]