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The 2018 Guide to Qualitative Research Methods

The Doyle Difference

Why We’re Worth Every Penny

In an industry filled with both behemoths and independents, Doyle Research occupies that precious middle space of “boutique firm”: small enough to provide personalized service, but as part of 20|20 Research, big enough to be an industry leader, changing the way people think about qualitative research as a discipline. Getting there wasn’t easy–it’s taken time, resources and, most certainly, a commitment to excellence–but the benefits have been immeasurable. And while we know we’re not the least expensive provider around, the value we bring to your business is worth every penny.

We invest in our team, and it shows in our research.

It’s no accident that we have one of the best teams in the business. We work hard to hire the right people, and we work even harder to keep them. We continuously train and develop our staff. We focus on quality of results, not quantity of projects. We maintain a truly collaborative, team environment, and that has given us a deep resource that adds value to every project we take on, no matter the size. Why? Because we love what we do. We love being part of a team that interacts. We love sharing knowledge and insight. We work together to solve problems and answer complex questions, and we’re passionate about the service we provide.

We innovate. All the time.

Doyle is a division of 20|20 Research, one of the most innovative firms in the industry. Even before joining forces and combining our expertise, we were often the first to market on pioneering research techniques. Whether it’s online research, social media analysis, or mobile research, we value the exploration of new methods and are fortunate to have so many at our disposal; that’s why we pay our researchers to lead, not follow. If there’s a resource that has the potential to help our clients better understand their market, we are out in front, using new technology, assessing our findings, and implementing best practices to ensure the best results, every time.

We’re focused on high value.

When we take on a project, we do it right so that you don’t have to do it over. We bring depth of experience to every problem, depth of resources to every project, and expertise to every tool and method we provide. At DRA, it’s never a question of “have you done this before”; if we can’t be the best, we don’t do it at all.


If you’d like to learn more about working with Doyle Research, how we approach qualitative, or some of the industry leading tools and methods we employ, feel free to contact us any time. We’d love to hear from you.

“I work with Doyle because of their wisdom in the ways of research, insightful project planning, willingness to provide guidance, seamless project management, and care and personal attention.”

Product Planner | Microsoft

Qualitative Online Research