Kathy Doyle, President

Kathy Doyle is President of Doyle Research Associates.  She has been responsible for providing the vision and focus that has made Doyle Research an industry leader in qualitative research.  She and her team take pride in offering innovative qualitative research methods including traditional focus groups and in-depths, the latest online and mobile methods, ethnography and social media analysis.  The goal is to advance the profession and give clients the ability to gain deeper insights into their customers.

Kathy began her market research career in advertising research at Ogilvy and Mather, and started her own firm in 1986. She has a Bachelor’s degree from Michigan State University, and her Master’s from University of Michigan. She is a member of the QRCA, and an active participant in market research industry conferences.  When not at work, Kathy stays busy trying to launch her teenaged son, maintaining close ties to family and friends, loves reading and reality TV, and is famous for her cherry scones!


Connect with Kathy on Google+ at +Kathy Doyle.

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“Kathy’s qualitative researchers are highly qualified and very knowledgeable. It was a pleasure working with them on complex projects. I could count on my clients being very satisfied with the results, and the partnership worked seamlessly.”

Operations Director | Smith Dahmer

Online Chicago Qualitative Research