From the desk of Natanya Rubin
Are YOU a Gold Star Client?
Don’t get us wrong. At Doyle Research, we love all of our clients. We’re excited every time a new project comes our way, giving us a chance to deliver insights that guide a product or concept. But there are some clients whose calls we’re extra happy to take. Here’s what sets them apart from the rest!
Our favorite clients come to us with clarity of purpose and knowledge of the desired outcome of the study. They know how the study findings will be used, the business needs driving the research, and the key questions that they want answered.
Sometimes we hang up the phone after a kick off call practically bouncing with excitement and extra eager to start. When a client comes to a project ready to share ideas and to build the best possible execution of a study, that spark can drive the whole project forward. Building on each other’s insights, exploring objectives together, and committing to a shared path leads to great results down the road.
We live in a world of constant meetings, phone calls, and full inboxes. The sheer volume of demands on our clients’ time can be an obstacle, especially given the increasing pace of research. When time is of the essence, our favorite clients prioritize clear communication, making sure that they have consensus internally before providing direction to us. They know that often, one three-minute call can accomplish more than five individual e-mails. They give us what we need to go ahead, and in turn, we are able to provide results faster.
When inevitable hurdles emerge during the course of the study, our favorite clients are ready to course correct. Like us, they see obstacles as opportunities to learn, explore, and adapt to new information. If, during the course of the recruit, we discover that the target respondent is not who we thought she was? That’s a learning! It’s tempting to see a surprising finding as a problem, but it can also be an opening into new insights.
When we embark on a new study, we become a part of the client’s team. The best teams work together with focus, collaboration, communication, and the ability to adapt to challenges. Joining together with the goal of providing the very best results makes for great research and great outcomes!