24 Proven Methods
In-Person Qualitative Research
The Doyle Difference
Qualitative Research Strategists
Thoughtful design. Richer insights. Smarter business decisions. This formula consistently adds up to fresh and penetrating insights for the nations' biggest brands. That's what we do. It's all we do.
We are innovative.
24 proven methods
and counting, we invest in new techniques. You get inspired research design.
We are strategic.
With extensive qualitative and category expertise, we uncover rich business insights. You get turn key results.
We are experienced.
In business since 1986, we know what we're doing and are easy to work with. You get a trusted partner.
Get a close up look at our 24 Research Methods in these categories:
Recent Blog Posts
Qualitative Insight: 5 Consumer Food Truths That Just Don’t Change
Qualitative Research: Through a Different Lens
Building Rapport: A Key Ingredient of Successful Qualitative Projects
Thoughtful design. Richer insights. Smarter business decisions.
150 North Michigan Avenue, Suite 2800 | Chicago, Illinois 60601 | 312.863.7600